The Home Improvement Business’s Guide to Social Media Marketing

An iPad shows all the different social media app that you can use for a kitchen and bath remodeling business.

The question is no longer whether or not you should have your home improvement company on social media, it’s how can you use your social media presence to further your business. Sure, it’s easy to set up a business account on Facebook. But if you just let it sit there with no updated content, you’re missing out on free or cheap advertising. Here are four tips to help you navigate the world of social media marketing. 

Decide Which Social Media Accounts to Open

Two of the most used social media websites are Facebook and Instagram. Facebook just so happens to own Instagram, so it’s very easy to link those two business accounts and post on both at the same time. Plus, Instagram is all about cool pictures, so people will love looking at pictures of your beautifully completed home improvement projects.

Another great website for home improvement advertisements would be Pinterest, because people use it for home improvement ideas all the time.

YouTube might not come to mind as a popular social media platform, but millions of people see their advertisements every day. In addition to regular video advertisements, you could sponsor a popular YouTuber in the field of home improvement in exchange for them putting your business name in their video. 

Decide How to Manage Your Posts

To manage your social media presence, you can go as simple as remembering to post a picture and blurb every day, or as complex as hiring a dedicated marketing specialist. A good middle-of-the-road option is to use a social media management website like Hootsuite or SocialPilot. These sites allow you to post to all your social media accounts at one time and schedule posts in advance.

Post to Your Accounts Often

If you have a business account on Facebook, Instagram, Twitter, WhatsApp, or all of the above, your account won’t get many clicks if you never post any content. It doesn’t cost anything to post something, and it costs very little to “boost” the posts and get them in front of more eyes. Here are some ideas for posts:

  • Before and after pictures of your home improvement projects
  • Contests for “x” amount of dollars off your home improvement project (people enter the contest by liking and sharing your page)
  • Funny memes customized to your business
  • Video tours of your office or design center
  • Posts about your contractor financing through HFS Financial


Truly, getting an audience is easy with social media. Capitalize on the free face time you get with people looking for all sorts of home improvement work.

Spend More Time on Marketing and Less Time on Financing

Customers on social media are going to want to know how they will pay you for their home improvement project. Set their mind at ease by partnering with HFS Financial and provide them with quick and easy home improvement loans. Since they won’t need a home appraisal and the loan is funded 100% up front, you can get started on their project faster. Include a link in your social media post to our 60 second application. At HFS Financial, “You Dream It, We Finance It!”

The Home Improvement Business’s Guide to Social Media Marketing

HFS Financial solely operates in the home improvement lending space which means we can confidently say that we are THE HOME IMPROVEMENT LOAN EXPERTS. When you apply at HFS Financial you will get a customized loan experience tailored to ensuring you get the best personal loan to meet your home improvement loan needs.