Inherent within owning your own business is dealing with competition. As a home improvement contractor, you’re probably always looking for new ways to set yourself apart from competitors. Make your home improvement business the “go-to” in your area by implementing a few things that are sure to put a smile on your customers’ faces. Here are 3 “extras” home improvement businesses can provide to thrill even the toughest customers.
Make your business a one-stop shop by helping your client decide what they want and what they want it to look like. Don’t skimp on the initial meeting, but make your customer feel like you’re taking the time to understand and refine their vision. If you aren’t the best at design, think about hiring an interior designer to be part of your team. Interior design is a true art, and an experienced designer will be able to take what the client wants and make it look really good.
Part of the design process could be thinking of add-ons that your customer didn’t know were possible. If they are doing a kitchen remodel, do they know about soft-close doors and drawers? Do they know about options to add a spice rack or a built-in cutting board to the cabinetry? They may decline, but you’ll never know what could become their top priority unless you show them the possibilities.
If you haven’t invested in 3D design software yet, your customers might end up going with another home improvement contractor who has. There’s no comparison — a 3D rendering is much more visually pleasing than 2D blueprints. Another benefit of this technology is that you will be able to catch more mistakes in the plans before you get started.
Excellent Customer Service
Communicate, Communicate, Communicate
Make it a habit to shoot your customer an email or text to update them about every step of the project. A major source of complaints by dissatisfied customers is miscommunication or lack of communication. Don’t be afraid to tell your client bad news about the project (like scheduling delays or product unavailability). It will turn out much better in the end, because at least they won’t feel like you were keeping them in the dark.
Provide a Guarantee
Make sure your client knows you want to make them happy by guaranteeing your work. But of course, make sure you are able to follow through with this promise. From the customers’ point of view, it seems like most contractors “disappear” after the project is finished or take a long time to come back and fix little mistakes. Build a stellar reputation by making customers feel like your number one priority until they are completely satisfied.
Contractor Financing Can Thrill Even the Toughest Customers
If you do it right, your client will not have to go anywhere except to your business from the start to the finish of their project. You can even help them get a home improvement loan to pay for their project. To provide the best contractor financing, all you have to do is partner with HFS Financial. With almost six decades of experience, we know how to make home improvement financing quick and easy. You could have their project 100% financed up front within 24 business hours after they fill out our easy online application. So what are you waiting for? Get started today on the best contractor financing for your customers. With HFS Financial, “You Dream It, We Finance It!”