Digital Marketing for Today’s Contractors

Digital marketing is here to stay, and today’s contractors do well to embrace it. The marketing strategies that worked in the past may not cut it anymore. Remember the days when taking out a full-page ad in the yellow pages would guarantee a steady stream of new customers? Times sure have changed, haven’t they?!

If you’re new to digital marketing, the sheer volume of information on the subject can be devastatingly overwhelming. From deciphering the mysteries of search engine optimization to developing complex email marketing campaigns, it’s easy to wind up feeling lost and discouraged. We want to help! To simplify things, we’ll focus on the components of digital marketing that are most useful and essential to today’s contractors.

Here are the two big categories to focus in on first.

Google Marketing

You can’t hope to run a successful marketing plan without at least a little Google. Similar to the yellow pages of a previous era, Google is now the first resource people turn to when looking up new information or searching about a business they haven’t worked with in the past. In fact, people in your area are searching Google for “contractors near me” every single day. Are they finding you? If not, they’re finding your competitors. Here’s what you need to do: set up a listing for your business at Google My Business. Add as much info as you can to your business profile, and don’t forget the photos! Now when people in your area search for the sorts of services you offer, your listing will show up. Once you’ve got that all set up, create your first Google Ad to keep your business at the top of the results.

Social Media Marketing

While Google helps people find your business when they’re actively searching for you, social media helps you stay in their view on a daily basis. Create a Facebook page for your business and commit to posting regularly about your business. Then set up your first Facebook ad to direct more people to your page or to just call you directly. With nearly 1.8 billion people using Facebook every single day, it is simply too valuable a resource to ignore. If you’re already set up on Facebook, consider expanding to Instagram as well. As a contractor, you should have no shortage of beautiful work to show off on the photo-focused platform!

These are the digital marketing fundamentals for today’s contractors. Want to dig a little deeper? We’ll throw in another tip on getting the best customers — offering the best financing! With HFS Financial as your business ally, you can let prospective customers in on a little secret. You have access to financing that is quick and easy to obtain. And our favorite part? It doesn’t cost you a dime. Combining your new digital marketing focus with our expert financing can be just what you need to push your business to the next level. Contact us today to get started. Then, check out our blog for more digital marketing tips and advice!