How Talking About Financing Can Help You Win More Customers
Talking about financing in any setting can be a little stressful — especially if you’re the one shelling out the cash. You can win more customers by talking about financing in a simple, straightforward, and empowering way. And partnering with HFS Financial can make the financing process for you and your customer all of the above.
But what does that look like in practice? We’re so glad you asked. Here’s how talking about financing can help you win more customers.
Breaking Down the Details Helps When Talking About Financing
Taking on the financial responsibility of any kind of home improvement or renovation project can be overwhelming, to say the least. You may find that your customers balk when it finally comes time to talk about numbers, and they can become uncertain about proceeding.
That is totally normal and reasonable. One way that you can actually win more customers is by talking about financing in more simplified terms.
For example, when you and your customers are discussing financing, it can be helpful to speak in terms of both overall costs and monthly payments. For some people, it’s much easier to wrap their minds (and budget concerns!) around a monthly commitment rather than the whole kit and caboodle at one time.
Think about it. Which sounds more manageable: $500 a month for one year or $6,000? Reminding customers that their financing options represent the whole amount over a long period of time can help reframe their thinking and help you win more customers.
Your Customers Can Easily Check Their Rates with HFS Financial
Another helpful tool when you’re talking about financing with your customers is HFS Financial’s Check My Rate tool. One great way to demystify the whole process and get a fairly accurate estimate of what your customers actual monthly payment would be is by using the Check My Rate tool.
HFS Financial is dedicated to providing excellent financing options for your clients, and we’re also dedicated to making the whole process easy and accessible.
The process is super simple for your clients, and it only takes about 60 seconds to complete. That means, theoretically, you could provide your potential customers with their estimate information right in the middle of a meeting before they hire you or commit to their home improvement project. And having that number in their mind about what their monthly payment and rate would be is an excellent way to seal the deal and win more customers.
Be Prepared to Answer Questions or Find Those Answers
The fact of the matter is knowledge is power when it comes to financing and winning those customers. Your customers want to know if they’re making a wise financial decision. And your best strategy is to help provide them with all the information they need to make that decision.
You’re providing them with the financing services they need, but it’s possible they have questions. The best thing you can do is be ready and willing to answer those financing questions. Make sure you’re taking advantage of all the contractor resources we have available for just these conversations. The more knowledgeable you are about the financing process, the more comfortable your customers will be, and the more customers you’ll win. You can even take advantage of HFS Financial customer service to assist you in your financing conversations. We can help answer any questions you may have about project financing.
Financing with HFS Financial is Easy and Convenient
Simply taking the time to talk through the HFS Financial financing process with all of your clients can actually help you win more customers. They’ll feel more at ease as they know more about how financing works, and you’ll be able to seal the deal more often.
You can offer contractor financing to all your customers with your HFS Financial partnership, and we make the process super simple. With HFS Financial, “You Dream It, We Finance It.”
