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Consumer Help & Advice

How to Use Facebook to Grow Your Business

Social media is essential for businesses to grow these days. Facebook is one of the key sites that companies can use to connect with their current and potential customers. Whether you’re new to the world of social media or looking to step up your online presence, we’ll show you how to use Facebook to grow your business. 

Generate Conversations to Grow Your Business

It’s important to stay connected with your customers. When you’re connected, you can more easily learn what it is they really want. When you can provide what they want, you gain more customers. But how do you get connected? An easy way to connect with your customers is to start a conversation with them. Create simple posts that help determine what’s important to them, what they’re looking for, and more. You can create a community of customers and gain a better understanding of what your company needs to offer. 

Use Satisfied Customers to Tell Your Story

Satisfied customers can be invaluable to growing your business. Rather than always being the content creators for your Facebook page, use satisfied customers to tell your story. Current and potential customers don’t have to take your word for it. Instead, they can listen to real life customers who have had an incredible experience with your company. This will build trust and encourage others to reach out to learn more about your products and services. 

Make Your Page the Go-To Spot for Content

Your company is excellent at what you do. Customers seek you out because you’re an expert in your field. Take their desire to learn from you and translate it onto your Facebook page. You can start by sharing quick DIY videos that they can try at home. Or, collect questions that have been sent in and record a short video answering them. This is an easy way to use Facebook to grow your business as followers begin sharing your posts and content with friends and family. 

Excel at Customer Service Through Facebook

Outstanding customer service can give you an advantage over your competitors. As your followers grow and you build a community on your page, it gives you a great opportunity to provide excellent customer service. Actively monitor your page each day to find questions, comments, or concerns shared by followers. Make it a point to be transparent with customers, and get back to them in a timely manner. It may seem like a small thing, but these interactions build trust in your company and keep followers coming back. 

Make Funding Simple and Offer Contractor Financing 

As you use Facebook to grow your business, don’t forget to highlight the fact that you offer contractor financing. You can outshine the competition by connecting your customers with the best contractor financing available. Partner with HFS Financial and let us work with your customers to finance their home improvement projects. Our knowledgeable team will walk your clients through each step of the financing process. We even make it easy to get started. To connect with the best home improvement financing option, all your customers need to do is complete a 60-second application. Call us today at 1-800-254-9560 to get started. “You Dream It, We Finance It.”

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