Is Digital Marketing for my Contractor Business Worth It?
Technology is the way of the future, and that doesn’t stop when it comes to marketing. With the increasing dependence on technology and social media, especially with the impact of COVID-19, you may be wondering, “Is digital marketing for my contractor business worth it?” In short, yes. Digital marketing provides many benefits that traditional marketing lacks, and it will help move your business into the future.
Market Your Business for Free
One of the biggest aspects of digital marketing that sets it apart from traditional marketing is that, other than the cost of personnel, you can do it for free! There are plenty of free options out there that will help you market your business, such as:
- Email campaign management services, such as MailChimp
- Organic (not paid) social media posts
- Google My Business listings
- Google Analytics to see your return on investment
These platforms, as well as others, are free to use and will help you market your business digitally. Additionally, they are cheaper than non-digital marketing methods. If you’re working on a budget, digital marketing is definitely worth your while.
Choose Who Sees Your Ads
When you navigate into the world of digital marketing, you probably think of paid ads on Google and Facebook. While the free options are great, you know that ads are really where you’ll get your business if you don’t have much of a following. However, you don’t want to spend money to advertise to teenagers that won’t use your services.
Have you ever had a conversation, then logged onto social media or Google and immediately saw an ad for what you were talking about? This is a result of targeted advertisements. When you create a paid ad campaign on Google or Facebook, you get to choose who sees your posts. You “target” them by choosing specific age ranges, incomes, interests, location, etc., that make up the majority demographic of your clients or the audience you want to reach. They’ll be the ones who see your ads. Both Google and Facebook will even give you free analytics to see how your ads are performing. It’s a great way to be confident you’re not wasting your money marketing to people who will never turn into leads.
Become More Attractive to Potential Clients
When you’re looking for a new restaurant to try or a new place to visit, do you look at their online presence? Are you more likely to visit a business that doesn’t even have a Facebook page, or one that is super active? For most people, they’re going to choose the latter.
For contracting clients, they’re also more likely to choose a contractor who offers financing. Studies show that contractors who offer financing see an 18% increase in clients and a 30% increase in job size. HFS Financial can help you improve your digital marketing by offering financing. Your client will fill out our 60-second application and we’ll help them find the right loan. It’s really that easy! Get started today by contacting us at 1-800-254-9560.
Have you decided your answer to “Is digital marketing for my contractor business worth it?” and “Should I offer financing?” We hope your answer to both is yes. “You Dream It, We Finance It.” Let us help you build the company you’ve always dreamed of.
