What Is SEO and How Does it Affect My Business?
You’ve heard it whispered between fancy businesspeople in line at the coffee shop. Your marketing manager friend blames it for their poor search rankings. Your YouTube-influencer niece credits it for her prime placement on feeds across the world. Do the tales of this elusive marketing magic leave you scratching your head and confusedly pondering, “What is SEO and how does it affect my business?” Let’s clarify the mystery of SEO and how you can use it to better market your services.
How does Google work?
Search engines like Google, Bing, and Yahoo send information-gathering bots to all corners of The World Wide Web. These search bots “crawl” websites and gather all the information they encounter into an index. Next, the search engines use algorithms to put all the information they have gathered into order. This algorithmic order becomes the results list of website links and snippets that appear on your screen when you make a search online.
Search engines offer paid ads to feature your content in sponsored slots when your relevant search terms are entered. It is also possible to optimize your content in a way that organically favors your pages within the algorithm. That is to say, if you compile your content correctly, it receives better placement in search results, no money required. This is where SEO gets to work.
What is SEO?
The digital marketing term SEO stands for “Search Engine Optimization.” Search Engine Optimization is the process of laying out your website and its contents in a way that will best position your page to be found in search results on Google and other search engines. Giving special attention to the SEO of your web presence can help drive traffic to your site and businesses.
How does SEO affect my business?
Utilizing SEO can boost your web traffic and connect you with customers who are searching online for the services you offer. Then, increased web traffic provides more chances for leads to see why you are the right choice for them.
You can optimize your website for search engines. Focus on the quality and relevance of your written content, page titles, descriptions, headings, and tags. Furthermore, factors like inbound and outbound links, keyword phrases, and mobile-friendly formatting also affect your site’s SEO.
Google’s SEO Starter Guide gives this recommendation: “Expertise and authoritativeness of a site increases its quality.” You can become a valuable resource to your clients and optimize your website for search at the same time by sharing your specific expertise through your content. Google expands: “Content should be factually accurate, clearly written, and comprehensive.” Coordinated SEO must be matched with quality content at the final destination.
For contractors, including financing options from HFS Financial in your website content and marketing materials helps home improvement shoppers requiring financing find your business in search results. HFS Financial offers the best contractor financing for customers. And our fast application process makes it easy for your leads to get the funds they need. Contact us today! “You Dream It, We Finance It.”