Aside from delivering a quality product, a big part of a contractor business is digital marketing. This sparks new business and allows your company to continue to grow. If you’re more comfortable with a hammer and nails than a computer keyboard, don’t worry. We’ve got some simple digital marketing tips for contractors.
Have a Website for Your Company
Any more, the internet is the top way potential customers do their research. You can do amazing work, but without a website for your company, you’ll miss out on potential business. Build a website for your business and make sure it includes all of the most important content. Your site should include your contact information, a blog and even a gallery of your work that shows before and after pictures of your projects.
Have a Presence on Social Media
A website is a great place for customers to find out information about your company. But social media is where they can stay involved and interact with your business. Social media platforms you want to be visible on are Facebook, Twitter, and Instagram. Be sure to include visual content to demonstrate your work as well as gain attention. This can be where they learn about current promotions, get inspiration for new projects, or get tips for some DIY action at home.
Simply having a social media account won’t cut it. If you don’t have a consistent presence, your followers will lose interest. Develop a plan on how often you want to post. Start out small, though. You don’t have to post every day. Choose a more sustainable pace, like twice per week, and evaluate whether that’s enough or if it needs to be more.
Send Out an Email Newsletter
In digital marketing, you want to have a variety of touch points with your customers. A great way to add another layer of communication and contact is with an email newsletter. You can choose to send this out monthly, quarterly, or whatever works for your business. This allows you to share content only available to those who opt in. It lets you keep clients up to date on promotions as well as share how-to videos that subscribers can use around their homes.
Promote Contractor Financing Through HFS
While you hone your digital marketing strategy, don’t forget to promote the fact that you offer financing to your customers. Sound difficult? It doesn’t have to be. You can partner with HFS Financial to offer contractor financing, and check “financing” off your task list. When you partner with HFS Financial, you can leave financing to the experts. HFS Financial has been in the home improvement financing business for over 55 years. Our knowledgeable team will guide your customers to the perfect financing option for their project. Regardless of the scope of their project, HFS Financial will connect them with the best contractor financing option. We even make it easy to get started. All they have to do is complete a 60-second loan application. Give us a call today at 1-800-254-9560 for more information. “You Dream It, We Finance It.”