If you want to be a strong competitor in the gutter and siding market, it is imperative that you learn how to “tame the beast” that is social media. It is different from just paying for Google advertising. Google advertising will get you noticed faster by people actively searching for gutter and siding contractors. Advertising on social media, on the other hand, will get your name in front of people who are just mindlessly scrolling. You will have the power to put gutters and siding at the forefront of people’s minds.
Get on Social Media
Start by making business accounts on the major social media websites. Those would be Facebook, Instagram, YouTube, and Twitter. (YouTube could be used solely for advertising if you’re not into making your own videos). Pinterest is another strong contender in the world of home improvement.
Learn How to Use the Social Media Platforms
It would be smart to start with one platform, master it, and move on to another one. Once the process becomes second nature, you can post the same advertisements across all platforms, one after another.
Facebook and Instagram are owned by the same company, so it’s very easy to post to both at the same time. There are also third-party websites that allow you to create posts and schedule them to go live on all the platforms at the same time (e.g., Hootsuite).
Make a Marketing Plan
Being strategic and goal-oriented when spending marketing money will get you more results than being disorganized and random. What are the goals for your marketing plan? To get more eyes on your website? To increase engagement with your community?
How often are you going to post new content? Once a week? Every day? How many posts will you pay to “boost,” and how much money can you spend per month to boost them?
Start a Blog on Your Website
Starting a blog is a great way to get more click-throughs to your website. It’s also a useful tool to raise your ranking in Google search results. Every new blog post should be accompanied with a post on social media linking back to it.
Ideas for Social Media Posts
Need some ideas for social media posts? You can use:
- Before and after pictures of your gutter and siding projects
- Special offers or sales you are pushing
- Surveys (e.g., “How many hours does it take you to clean out your gutters?”)
- Contests (e.g., “Tag a friend and share this post to be entered into a drawing for $500 off brand new siding for your house!”)
- Funny memes or GIFs
- Customer testimonials
Brag About Contractor Financing on Social Media
Are you ready to get started with your first social media post? Step one: Partner with HFS Financial to provide contractor financing to your gutter and siding clients. Step two: Share your personal link to our 60-second application with your social media following. Step three: Get your client’s gutter and siding projects funded quickly, easily, and upfront. It’s as easy as one, two, three. Call us at 1-800-254-9560 to learn more. At HFS Financial, “You Dream It, We Finance It!”