The busy season for contractors is over, and it’s tempting to let your foot off the gas as winter approaches. You’ve worked hard all year, so it’s time for a break, right? Not quite! The off season is the perfect time to take your contractor business to the next level. Not sure where to start? We’ll share four things every contractor should do during the off season.
Follow Up On Old Leads
Throughout the course of the year, you receive plenty of leads thanks to referrals, marketing and trade shows. But during the busiest times of the year it can be difficult to find time to reach out to all of them. The off season is the perfect time to follow up on old leads. Grab those old lists and reach out to your potential clients. You can even develop a special promotion to sweeten the deal for your future customers.
Build Your Reputation Through Marketing
During the off season, it’s time to adjust your marketing plan. For most of the year your social media and communication highlights projects you’re most proud of. But during the fall and winter months you may have less content to work with. Instead, adjust your marketing focus to build your company’s reputation. This is the perfect time to feature detailed testimonials from satisfied customers that place a spotlight on your work. It’s also a good time to show your involvement in the community. Is your contractor business spearheading a coat or clothing drive for underprivileged children? Be sure to highlight this in all of your marketing touchpoints. This will show your current and future customers that you’re not only skilled in your profession but are invested in your community.
Update Your Website
Your company website is one of the first things potential customers will see when they look for a contractor. It’s important that your site contains the most up-to-date information possible. If the most recent posts or information are from months or even years ago, that reflects on your business. Current posts demonstrate to customers that what they find on your page is accurate. They aren’t interested in prices, a list of available services, or contact information from two years ago. Use the off season to update your website. This can be everything from the visual look to content and functionality.
Offer Financing Through HFS Financial
One of the most important things every contractor should do during the off season is to establish a way to offer financing for your customers. A great way to do this is to partner with HFS Financial and let the experts handle the financial side of things. Whether your clients want a new home addition or are simply remodeling, HFS Financial will guide them through the process and pair them with the best contractor financing option. We make it easy for them to start the process too. All they need to do is complete a 60-second loan application. Call us today at 1-800-254-9560 for more information. “You Dream It, We Finance It.”