It’s nearing the end of your busy season. Right now you likely can’t go door-to-door to market your business, and some of your events may have been cancelled. Sending postcards to gain leads isn’t showing enough return on investment. How are you supposed to market all of the great things you have to offer? Check out these tips for marketing your landscaping and design business.
Take advantage of your slow season.
Be sure to market year-round, not just during your busy season. As people are cooped up inside, they’re going to start thinking about warmer days — and that’s where you come in. Imagine this: they’re scrolling through Facebook, dreaming of sunshine, and they see a beautiful picture of one of your landscape designs. They message you, and you now have a new lead. Everyone’s looking for a little bit of sunshine during the colder months. Be that sunshine.
Use social media.
The previous example would not be possible if you don’t use social media! According to TechJury, over 50% of the time people spend on their phones is used on social media. Social media is a great place to not only advertise your business, but to connect with clients and potential leads. Features like Facebook Messenger make building relationships with clients and potential leads easier than ever. Take advantage of it! With all of the tools social media offers, it’s going to be one of the best ways for marketing your landscaping and design business.
Maintain your website.
In today’s world, having a website is more important than ever. Think about it. If you search for local restaurants on Google, are you more likely to visit one with a website and online menu or one without a website? Potential leads want to see what you have to offer before contacting you. Keep your website up to date with pictures and testimonials from clients.
Start a blog.
Show your expertise in the field by starting a blog on your website. On many website platforms, you can add a blog section for free. This will not only show potential leads that you’re an expert, but it will also increase your visibility. For example, if you write a blog on maintaining your landscape or choosing the right design for your lawn, your website can show up in the search results for those topics.
Offer financial help.
Offer a free estimate for visitors on your website. When they fill out the form to receive a free estimate, you’ll have a lead. Keep the form simple (name, email, what they’re looking for, etc.). The simpler the form, the more likely they are to fill it out.
While you’re at it, offer financing to clients! Partner with HFS Financial and we’ll help your clients find the right loan. They won’t be able to pass up a new landscape design when financing is as easy as our 60-second application! Give us a call today at 1-800-254-9560 to get started. “You Dream It, We Finance It.”