You’ve got tools, materials, and a crew of skilled workers. But if your new contractor business doesn’t have a marketing plan, you’re not quite ready to roll. If the thought of marketing is intimidating to you, don’t worry. You don’t have to be an expert. We’ll share easy marketing tips for new home improvement businesses.
Establish a Website for Your New Home Improvement Business
A website is absolutely essential for any business. This is how you share information about your company, capture leads, promote specials and give customers a way to reach you. You don’t have to be a web programmer to set up a good website for your company. In fact, there are plenty of free or inexpensive options that provide templates to build your website.
As far as content is concerned, be sure that your website communicates your experience in the industry. You also want to include a section that highlights your services and even has before and after pictures of projects you’ve completed. It’s also important to include current contact information and a strong call to action, such as contacting you to request a quote.
Take Quality Pictures of Your Work
When promoting your new home improvement business, it’s important to showcase your best work. In order to do that, you need quality images of your projects. You can absolutely use the camera on your smartphone, but you can always hire a professional photographer or friend who is skilled in photography. This will help ensure that your images will look their best online and in any future print materials you use to advertise your company.
Create Social Media Accounts for Your Business
One of the best ways to reach more potential customers is through social media. Thankfully, this form of marketing is free to you. It’s important to establish social media accounts for your new home improvement business. This will allow you to frequently share promotions and details about your business as well as give your customers a way to easily interact with you. If you’re new to social media, it’s important to start small when it comes to posting. Start out posting twice per week until you see how people are reacting to your content. You can always add more posts later when your following grows.
Promote the Fact That You Offer Financing for Your Customers
One of the easiest marketing tips for your new business is to promote what sets you apart from the competition. By offering the best contractor financing options for your customers, you’ll stand out from the crowd. When you partner with HFS Financial, we work with your customers to finance virtually all of their home improvement projects. All your clients have to do to connect with the right home financing option is to complete a 60-second application. For over 55 years, HFS Financial has been in the home improvement financing business. Our team of experts will guide your clients through each step of the process, allowing you to focus on running your business. Give us a call today at 1-800-254-9560 to get started on the best contractor financing for customers. “You Dream It, We Finance It.”