Marketing is a constant when you run a contractor business. You made it through the busy summer season, but things aren’t slowing down now that autumn has arrived. As you plan your marketing strategy for these cooler days, it can be challenging to think of what to offer. Check out these autumn promotion ideas for contractors.
Autumn Home Improvement Services
Searching for autumn promotional ideas starts with your own business records. That’s right. It’s time to dive in and research which of your services were most profitable at this same time last year.
Did you see an increase in HVAC tune ups before winter set in? Maybe there was a lot of interest in roof repairs. Or, as people prepared for the holidays, they wanted a gourmet kitchen. Whatever the most popular services were, cater your autumn promotions around them this year.
Offer a Fall Break Special
School is back in session and your customers’ lives have gotten busy with sports schedules, homework and more. Use the upcoming fall break as an opportunity to run an autumn promotion. As parents look ahead to the upcoming holiday season, give them incentive to start those holiday home renovation projects now. You can offer a certain percentage off their total cost or even specify certain services that will make their home holiday ready.
Give Thanks and a Discount
Your business wouldn’t be where it is today without your loyal customers. In the season of giving thanks, take time to thank them for their support. You can choose to send printed cards or go completely digital with emails. Either way, be sure the message includes your gratitude as well as information on your latest autumn promotion. The promotion could be a simple discount on their next home improvement service, or you could get creative based on what’s popular among your customers.
Offer Financing to Your Customers
This could go on record as one of the easiest autumn promotion ideas yet. The best part is you can use it all year long. Along with the customer service and excellent work you do, you can offer the best contractor financing for your customers. You can highlight this on your company website, in social media posts, and through email newsletters as an added bonus to the other autumn promotions you’re running.
If you think this sounds complicated or time consuming, think again. You can offer this unique feature and let someone else do the work for you. That’s right. When you partner with HFS Financial, you put your customers in excellent hands and allow HFS Financial to connect them with the financing for their project.
Begin Your Partnership With HFS Financial
You can offer your customers amazing service, promotions they can’t pass up, and contractor financing through HFS Financial. For over 55 years, HFS Financial has been in the home improvement financing business. Our team of professionals will guide your clients through each step of the process and connect them with the right financing option. The first step is to complete a 60-second loan application. Call us today at 1-800-254-9560 for more information. “You Dream It, We Finance It.”