A door and window business’s Google rankings may be more critically important than some companies realize. Google is by far the largest search engine that people turn to when they need to buy new doors or windows. They want to learn about the best providers in their area, read reviews, and schedule estimates. If your website isn’t ranking high enough in the search engines, they’ll likely turn to your competitor.
What You Can Do to Boost Your Door and Window Business’s Google Rankings
There’s quite a bit you can do to boost your rankings on Google. The first step is to have a well-laid out website with easy navigational components so people can move through it with ease. Then, consider these steps.
Search engine optimization (SEO) is the process of researching and using keywords throughout your website that relates to what consumers in your area are looking for when they search. This could be “replacement windows” or “new French doors.”
It’s important to research the terms your ideal customers search for, though. If you sell $5,000 doors, for example, you may want to incorporate keywords such as “luxury entry doors.” If your products are energy efficient, you may need to include terms such as “energy efficient windows.”
Be careful about overdoing it. Google doesn’t like websites packed with lots of keywords that read poorly or don’t provide a lot of valuable information.
Incorporate a Local Focus
Nearly all window and door business customers come from a local market. To attract these people to your website, incorporate city and state terms into your keywords and throughout your website. For example, you may want to include “Boston window replacement company” into your content if your business is based in the Boston metro area.
Create High-Quality Content Consistently
It’s not just about a simple website but also providing visitors to your site with valuable information they need. Google ranks websites by how well they meet Google’s customers’ needs – those who are searching for information. If your website lacks content, that’s going to hurt you. Instead, find new ways to add content that incorporates SEO principles.
Start with a website that offers detailed information on what you do and what you offer. Consider pages that break down your door and window products, including manufacturer information. Add in a few how-to guides about how to choose windows or doors. Talk about the services you offer, such as window and door contractor financing, disposal services, repair work you do, and so on.
Then, add a blog. This allows you to add valuable content that people want and need to read on a routine basis. It also creates content you can later share on social media. That helps with rankings and helps to create links that point to your website from social media sites.
Empower Consumers to Get the Contractor Financing They Need
Google rankings are all about providing consumers with what they need that solves their problem. Your door and window business’s website may be better able to do that when you incorporate door and window contractor financing. HFS Financial can help you. Anyone can apply in just 60 seconds with us. Call 1-800-254-9560 to discuss how we can help you. “You Dream It, We Finance It!”