A door and window business’s review on a site like Yelp can play a big role in when prospective clients reach out. A poor review can be worrisome even to those that are seasoned professionals with lots of happy customers. Reviews are a part of business. Here’s what you need to know about Yelp and other sites that could impact your company.
A Door and Window Business’s Reviews Are Valuable and Beneficial
Don’t “hate” reviews. Most often, they provide fantastic insight into what your clients’ needs are, how you can improve, and how well you met their expectations. There may be times when a negative review hits home, and that can be frustrating. Yet, Yelp and other review sites provide businesses with the ability to provide their side of the story.
For example, if you receive a 1-star review from a client who failed to communicate the mistakes they made in the situation, explain that. It’s always a good business practice to be professional and take the high road even when the review is a lie or contains inaccurate information. Prospective clients want to see how you handle the review with courtesy and respect.
Know Where Reviews Are Popping Up
It’s a good idea to have a routine process of reviewing a few sites that commonly post reviews of a business. That includes:
- Yelp
- AngiTM
- Houzz
- Better Business Bureau
- HomeAdvisor
A good starting point is simply to Google your company’s name along with the word “review” behind it. This may pull up a wide range of reviews about your business.
How to Deal with Negative Reviews
It’s a good idea to follow up with as many reviews as you can, including good ones to thank them. When it comes to that negative door and window business’s review, though, handle the process with grace. Here are some tips.
Be professional and polite. State, “I’m sorry you feel this way. This is what occurred.” Don’t admit fault that you didn’t commit. Provide basic information about what occurred so your side of the story is heard.
Don’t call them names or outright call them a liar. Instead, say, “This is inaccurate from our records. This is what happened.”
Approach reviews with positivity. For example, when a problem does occur, own it, explain it, and thank them. “I’m sorry you had this experience. We know that there was a communication breakdown that led to delays. We did all could to keep the project on track and offered compensation/extra service to compensate for what occurred. Thank you for bringing this to our attention.”
This type of information can help you to not only make things better with the reviewer, but it also allows you to show to other prospective clients that you’re willing to do what it takes to offer good customer service and workmanship.
Are You Offering What Clients Need?
One of the best ways to ensure clients are happy is to provide them with the support they need. That includes contractor financing. When you offer door contractor financing or window contractor financing, your clients are able to find the right materials, styles, and products they want, and then apply for financing right away. They don’t have to wonder about how to pay for the work. That’s where HSF Financial comes into play. Our team works to make this an easy plus for your reviews by helping streamline the purchasing process.
Are you ready to help your clients? Apply for the best contractor financing partnership today and then encourage your prospective clients to apply for a home improvement loan right from your website. With HFS Financial, “You Dream It, We Finance It.” Call 1-800-254-9560 to get started.