In today’s world, when you need to do research on a company, you turn to the internet, specifically the company website. A quick Google search will bring up countless pieces of information as you hunt for what you’re looking for. Nothing is more frustrating than finding what you think is the perfect solution to what you’re looking for than to realize the company’s website is out of date. Now you’re back to square one in your search.
Now imagine that’s one of your customers. You’d hate for them to move on to another contractor because your website hasn’t been updated recently. Stick with us and we’ll tell you why keeping your website updated matters for contractors.
Show Customers You’re Active
As we talked about earlier, it’s beyond frustrating to find a company that looks like it would be a great fit, only to find their site hasn’t been updated in six years.
Are they still in business? Are they so busy with customers that they can’t update their site? Or do they not care enough to bother?
Don’t give current or potential customers the wrong idea about your company. Show them you’re active and very much still in business by updating your website on a regular basis. This can be as simple as a blog post once or twice a month or even a quick instructional video with timely information for the season.
Make It Easy for Customers to Know You and Reach Out
Maybe your website could use a little refresher. No judgment here, but if your site is still a single landing page with your company’s name, address and phone number, it’s probably time for a revamp. So how do you fix it? You can get a quick win by adding an “About Us” section that tells more about your company and its values. You can also update your site to include a simple “Contact Us” section.
Potential customers can submit a simple form with their name and contact information for you to reach out to them. While you’re at it, double check that all of the information currently on your site is accurate. If you’ve still got an old location listed and your company moved into a new and improved location three years ago, it’s best to let your customers know.
Regularly Updated Content Drives Traffic
When your customers know that they can count on you for regular, consistent content, it will be reflected in the traffic to your website. Not to mention the additional traffic as they share blog posts and videos with friends and family.
Internet search engines use algorithms to find keywords and phrases. When your site is regularly updated with quality content matching those keywords, your site is more likely to pop up on search engine results. This will also help drive traffic to your website and grow your company’s reach.
Now that you know why keeping your website updated matters for contractors, you’ve got some work to do. With everything you’ve got on your to-do list, you can cross off financing. Direct your clients to HFS Financial on your newly renovated website! We’ll connect your clients with the best loan options for their home improvement project. Call us today at 1-800-254-9560 to get started. “You Dream It, We Finance It.”