4 Simple Ways for Contractors to Grow Their Business

Everyone’s looking for upward mobility. A growing business means you can do more. You can last longer. You can grow in success. But growing your business doesn’t have to be complex or overly complicated. So how can you grow to new heights? Here are 4 simple ways for contractors to grow their business.

Consider New Services

If you’re looking to grow or expand your current business, one way to do that is to consider adding new or different services to your repertoire. It doesn’t have to be all that complicated or complex. Keep it simple. For example, if you specialize in roof replacement or repair, consider adding gutter clean out or roof inspections. Do you frequently remodel bathrooms or kitchens? Consider adding home inspections or outdoor water features to your list of services. Get creative and think outside the box. 

Also, consider asking your clients what extra services they might need or be interested in. Go directly to the source and keep a running list of extra services you are capable of offering and may even enjoy doing. There’s where you can easily grow your contracting business.

Get the Word Out

In order to grow your business, make sure you’re dedicating enough time to marketing and advertising. Once again, focus on the simple things. Make sure you have social media pages, and make sure they’re active. Daily posting and interactive posts will ensure that your business will show up in front of potential clients more frequently, which is a good thing for you. 

Also, consider branding and advertising. Have fun designing a memorable logo, and then use it! Make sure your trucks and equipment have your company information on them. That way people will know who’s responsible for that attractive new deck on their neighbor’s home or that great foundation work for the newest building in town. Make sure people know how to find your business. 

Encourage New and Old Clients 

Make an effort to develop relationships with your clients while you have them. That way they’ll be inclined to become repeat customers. One of the best ways to grow your business is to do good work and keep your current clients coming back for more. Consider offering discounts to encourage loyalty among your clients. Then, encourage them to talk about your work. Also, think about the benefit you all might receive with a referral incentive. If your client refers you to a new client, everyone gets a small discount. The potential gain in business is worth the small discount you could offer, and all parties involved can walk away happy. 

Cut the Fat

Finally, take the time to take a close look at your business operations. Is there anywhere you can trim a little extra to save money? Saving money will increase your income. An increase in income will allow you some wiggle room in your operational budget. Financial margin will help you grow your business by allowing you to hire extra help, spend more on marketing, or add new and better equipment. 

How are you going to grow your business? While you’re busy figuring that out, we can make sure you’ve got the best contractor financing for customers through HFS Financial. With our 60-second loan application on your very own website, your customer will have no trouble finding how to finance all of their home improvements. With HFS Financial, “You Dream It, We Finance It.”