How to Become a Hot Tub Dealer
You’ve always loved relaxing in your hot tub and now you want to get into the industry for yourself. It can definitely be lucrative, but there’s a lot of competition. If you’re wondering where to start and how to stand out from the crowd, you’re in luck! Follow these tips on how to become a hot tub dealer or builder.
Be Visible Online
One of the first things a person does when shopping for a major purchase is to check it out online. Everything from product features and reviews, to nearby dealers and ratings can be found online.
Make sure that when those potential customers do a search that your website has everything they need. A great website should be easy to navigate and without a lot of clutter. You can highlight sales or featured products and offer testimonials from satisfied customers.
A blog is a helpful tool to show off your knowledge of the industry as well as drive traffic to your site and generate social media engagement. You can create blog entries on the best products to keep a hot tub sparkling or seasonal maintenance to stay on top of. This type of content builds trust with your current and potential customers.
Be Knowledgeable About Industry Trends
Like most industries, the hot tub industry is always changing. From water treatment to lighting features, there’s always something new available. You need to be educated on the latest trends. Don’t stop there. Make sure you’re offering some of the newest features and designs available in the hot tub industry as well.
Staying up to date on trends is also a great way to potentially upsell your customers. They’ll walk away with a buying experience that was geared toward their specific wants and needs.
In order to learn about new trends, it’s important to attend trade shows and conferences, which are most likely being done virtually right now. Another way to be informed is by subscribing to e-newsletters or hopping on forums for hot tub enthusiasts!
Offer a Variety of Products
To be successful as a hot tub dealer or builder, it’s critical to offer a variety of products. This can always expand as your business grows, but check into several brands, as well as different sizes and features such as jets and lighting. You could go with an upscale line that offers all of the bells and whistles and also a sister company that offers plug-and-play spas in a lesser price range. You can also build pool-side spas for a pleasing, cohesive backyard experience. While you’re at it, be sure to also stock up on accessories, tools and water care products that customers can use for maintenance.
Connect Customers with Financing Options
You’ve planned and prepared for your new business, but another great perk is being able to offer financing to your customer. This is where you step in to direct them to financing options available to make their backyard dreams a reality. We offer financing for almost every home improvement project available including their dream hot tub, custom decking, spa-side outdoor kitchens, and even swimming pools. Connect your customers with HFS Financial. We help your clients find the home improvement financing they need to maximize their outdoor space and prepare for that incredible hot tub that’s coming. Call us today at 1-800-254-9560 to learn more!
